Welcome
to
High
Performance
Welcome to Apex Performance Lab, led by Oran O'Kelly, a recognised expert in performance psychology and high-pressure environments, Apex Performance Lab is the trusted consultancy for elite performers across sport, business, emergency response, and life.
We specialise in delivering bespoke performance psychology services for individuals and teams striving to achieve and sustain their highest potential.
ABOUT
APEX PERFORMANCE LAB
Oran O'Kelly is a distinguished performance psychologist with a proven track record of impact, working with elite athletes and top businesses across the globe.
Specialising in guiding individuals and teams to achieve peak performance, Oran has supported a diverse range of high achievers, including World Championship motorsport athletes, Olympians, UFC fighters, rugby teams, and CEOs from start-ups to established enterprises.
With a deep expertise in the psychology of performance, Oran holds advanced degrees in Psychology (BA) and Sport, Exercise & Performance Psychology (MSc). He is a registered practitioner member of leading professional bodies in the UK (BASES), Ireland (PSI), and the U.S. (AASP), reflecting the highest standard of training and practice.
Beyond his work as a psychologist, Oran competes at an elite level in Rally-Raid motorcycle racing, including the prestigious Dakar Rally and other World Championship events. These ultra-endurance competitions push both mental and physical boundaries, enriching his unique perspective as both a practitioner and an athlete.
Combining his extensive knowledge, personal values, and real-world experience, Oran is dedicated to empowering his clients to unlock their full potential and excel in their chosen fields.